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Passionate about mobile marketing and specialising in performance marketing and App Store Optimization, I’ve spent the last six years immersed in the dynamic world of mobile marketing. Throughout my journey, I’ve launched successful campaigns across more than 20 markets, leveraging acquisition channels such as Google, Meta, TikTok, and Apple to drive impactful results.

Currently, I’m proud to be a part of the team at Too Good To Go—an app dedicated to preventing food waste. Here, I utilise the power of User Generated Content to fuel our success on social channels like TikTok and Meta, connecting with audiences in meaningful ways and driving real impact.