Vik is the Influencer Marketing Lead at Ketchum UK, with over 9 years of experience in Social Media Strategy and Influencer Marketing. He was named in the Talking Influence, Influencer Top 50 in 2020 and has also been a judge at the Influencer Marketing Awards for the last 2 years. He has strong experience in the influencer strategy and activation, helping to create high impact campaigns using his deep-rooted knowledge of wider cultures and platforms both online and offline, collaborating with an array of influencers from Mega Celebrities down to Micro Influencers along the way.