Vesselina Markova has been Brand Partnerships Lead for E-Commerce & Multi-Channel at TikTok Germany since January 2021, where she and her team support brands achieving business goals on TikTok.

Prior to joining TikTok Vesselina worked for Google consulting agencies and their clients on their digital marketing strategy.

Thanks to her experience in multiple digital marketing disciplines (CRM, Affiliate, E-Mail, Display, SEA, etc.) she gained a holistic view on marketing and understands how each channel can make an impact.