Hello! I’m Tom Kerkhof and I am the Head of Social Media at Navico. Navico is a specialist marine electronics company providing navigation, marine instruments and fish finding equipment to both the recreational and commercial marine sectors and active in over 30 countries across the globe. We’re a house of Brands’ and house 4 brands focused on different activities within the marine industry: Lowrance, Simrad, B&G and C-MAP.
I’m a competitive sailor, a fan of wordplay and lover of the good things in life. I don’t like doubt, hesitation and regret. Making Social Media work is what I do and love. My heart goes out to creating compelling content, but not for the sake of it. Branding is nothing when you can’t turn it into commercial success. I’ve learned to use and integrate Social Media as a driver of business goals: consumer insight, brand awareness, sentiment and engagement.