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Thijs is a creative connector. He gained his marketing experience at various advertising agencies, publisher Sanoma/DPG and the retail environment of Dutch supermarket Albert Heijn, where he produced omnichannel retail media campaigns for several international brands. At podcasts start-up Topcast Media he was responsible for podcast marketing and setting up commercial partnerships. After his start-up adventure, Thijs decided to go freelance and currently he is working at Coop supermarket as a campaign marketeer. He is responsible for all national loyalty campaigns, price campaigns and customer marketing campaigns. As a freelance marketeer he also advises brands and advertisers about the possibilities of audio and podcasts within the marketing mix.