Sophie Gaffre is joining Atida as Global Head of Brand, previously holding a similar role at Body&Fit working on their rebranding. She has years of experience in building brands and in supporting leading companies to make the shift to brand-led growth. She spent several years at Kantar Consulting working on purposeful positioning and other brand strategy topics and later on specialised further in influencer marketing at IMA (Mediamonks) and Whalar helping elevate the practice of influencer marketing to a more strategic level. Sophie has a real passion for global brands and digital marketing and is driven by the idea of helping companies to become more purposeful and to meet the challenges of the digital age. Through emotional storytelling, content and community, she believes companies can drive engagement, build experiences that truly connect them with their consumers in order to propel brand/business growth.