Smadar Tabenkin Ezer leads Global Social Media and Digital Content at Teva Pharmaceuticals, shaping the company’s social strategy and voice across 1.3M+ stakeholders worldwide. During her time at Teva, she has built content and communications strategies that move at the pace of the business, scaling across corporate, executive and digital channels. She has founded the Teva Nexters™ thought leadership program on a simple premise: choose leaders who already embody the story, don’t manufacture their voice to fit a brief. This instinct for content that genuinely moves people – not just what sounds right – is what she brings to editorial strategy today.