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With over 13 years in the field, Saori is an enthusiastic social media and digital communications expert. From launching Instagram accounts for local businesses to creating adidas’ largest running community and transforming social media at one of the Boston Consulting Group’s local markets, her experience is extensive and diverse. Currently, Saori is developing a comprehensive social media ecosystem for Barentz, a global life science ingredients distributor.

Passionate about ESG communications and employer branding, Saori values the synergy of integrated communications and social media in building powerful brands and advancing thought leadership. She strongly believes that content is the king, emphasizing the importance of the ‘what’ and ‘why’ in communications above ‘how’.