Sanne Rabenberg is Digital Marketing Manager at Fabienne Chapot. She gets out of bed in the morning to, after having put on a colorful statement outfit from FC,  build relationships between the brand and customers, through the combination of data and technology.

 

Because Sanne believes data-driven insights are the key to serve your customers in the best possible way, and unlock more growth. Therefore, you’ll need a thorough understanding of your data, and put it in the right context. If you can catch your customers’ attention, and then show them what is relevant at the right moment, you’ll enhance the full digital customer experience.

 

Her most frequently asked question is: “But what does the data say?”, to always truly listen to consumers, and steer decisions away from personal opinions or intuition.

 

Sanne started her career as data & insights analyst at an agency, Dentsu Aegis and later shifted to digital marketing and CRM in the FMCG industry. She studied International Hospitality Management (BA) and Marketing (MSc) at VU Amsterdam. Outside of work, you can find her on the dance floor or in the kitchen, where she loves to cook for her friends with a glass of good wine.