Sama leads influencer strategy across Europe and Africa at BCW. Her core function involves developing digital strategies for clients aimed at identifying and capitalising core opportunities for online engagement. Her specialism lies in building influencer engagement strategies and is one of the architects behind BCW’s influencer offering, Trufluence, a 360 framework for planning, identification, creation , delivery and measurement – designed as a robust methodology and a response to the current authenticity crisis in the influencer space. Sama consults a range of clients across sectors from personal care to financial services to healthcare and beyond.