Sade has more than 12 years’ experience in content, strategic comms and digital engagement, and has worked with leading brands such as adidas, Booking.com, the Guardian and Financial Times during her career as both a content strategist and journalist.

She recently worked with adidas on their Tokyo Olympics 2020 campaign, as well as pilot projects geared towards top tier members. Prior to this she led the development of a new editorial content strategy at the company, and a series focusing on women in sport. Sade has also worked with Booking.com on new initiatives for their B2C editorial offering.

Sade is experienced in setting the strategic direction for content within companies and supporting in delivery. She also has extensive experience in the setting up of content functions, brand comms and managing teams and budgets. She believes in building a strong team ethos, long-term engagement with customers and employees, and providing content that is inspiring, useful and useable.