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Serial procrastinator, other people’s thought follower and wannabe romance novelist Rupert Breheny is back. Ex-D&AD, ex-Ogilvy, ex-BBC and recently ex-Google. The undisputed king of Swiss chocolate appreciation has returned, 20 lb heavier and more sceptical than ever, to share his unrestrained “enthusiasm” for AI, NFT, web3, metaverse and all the other trending buzzwords that will soon be a distant and painful memory this time next year.