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Roscoe Williamson is Global Creative Strategy Director at MassiveMusic. A keen futurist with a vision for establishing an innovative brand sound, Roscoe has overseen sonic branding projects for clients such as Colgate, the Premier League, O2 (Telefonica) and TikTok. In the past, Roscoe has also worked with Samsung to develop their voice assistant, Bixby. He has appeared as a guest speaker on BBC Radio4 and at conferences worldwide. He is a contributing writer for Creative Review and Branding Magazine and has performed as a live musician and DJ everywhere from Derby to Tokyo. His awards tally includes wins at Cannes Lions, D&AD, The Clios and Transform.