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Rein Hintzen is a seasoned marketing and innovation executive with over 20 years of experience as a leader with Royal Philips, having worked across the globe in various marketing, product and transformation roles. He is the founder of the successful innovation agency Horizonteer (https://www.horizonteer.nl/), helping Dutch SME entrepreneurs accelerate product- and service development. Horizonteer is driven by his passion to make the world more sustainable, healthier and socially inclusive.