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Raffaela Buch is CRM Lead at Raiffeisen Digital Bank, bringing with her over 8 years of experience in campaign management and marketing automation. Raffaela’s dedication to staying ahead of the curve ensures that the CRM infrastructure at Raiffeisen Digital Bank remains at the forefront of industry advancements. Prior to joining Raiffeisen Digital Bank, she held positions as product owner at ING and E-Commerce Manager at Estée Lauder Austria, where she played a pivotal role in shaping CRM strategies, ensuring that each customer interaction is meaningful, personalized and seamlessly integrated across channels.