Pete is a Connection Planner at Facebook, his role is to help brands create effective marketing in the mobile age using insights, he is currently running the Insight Live webinar series which over 15,000 marketers across EMEA have attended. Previously, Pete was Head of Strategy and Planning at GroupM agency Wavemaker, winning numerous industry awards including IPA Effectiveness, EFFIE and APG golds. He has been a guest marketing lecturer at the University of Oxford, and had papers published in Campaign, Marketing Week and Admap.