Patrick is a behavioural scientist with over ten years’ experience turning minds into money – that is, practically applying psychological academia to commercial results. He is a part-time lecturer at three London universities, has co-authored scientific articles on topics from facial expressions to Facebook psychology, and has published a book on the psychology of effective communications with Pearson (Hooked). He has contracted and run experiments for brands including eBay, O2, and Vue, among many others, and has worked on political campaigns around the world. Previously Lead Psychologist at Cambridge Analytica, he is know co-founder and Chief Scientific Officer at Capuchin Behavioural Science.