Olena Klymenchuk is a global marketing leader with 20+ years of experience building and transforming brands across Europe. She is currently Global Brand Director for Finlandia Vodka at Coca-Cola HBC, where she led the brand’s post-acquisition transformation — building a new global marketing function, repositioning the brand and launching the global creative platform “It’s So Fine.”

Across roles at Coca-Cola HBC, Brown-Forman, Carlsberg and Philip Morris International, Olena has worked at the intersection of consumer insight, brand strategy, creative development and market execution. She is particularly passionate about turning strong human insights into distinctive brand ideas — and then building the stories, systems and tools that bring those ideas to life across markets and channels.

Her work spans global brand repositioning, portfolio strategy, integrated communications and marketing transformation.