I have been passionate about marketing for decades, with experience at big brands like Liberty Global, Virgin Media, Sony, Riverty and WPP in various roles, including corporate, local marketing, and agency positions.

I am honored to be selected for the prestigious 2023 Leadership Program by the Institute for Real Growth (IRG100), an exclusive program for top CMOs and Senior Marketing Growth Leaders.

As the Growth Marketing & Brand Marketing Director at Riverty, my role involves creating customer value propositions, developing digital marketing strategies, and growing brand value in the B2B and B2C ecommerce payment landscape across Europe.

I am driven by bold creative ideas, sharp copywriting, and a data-driven approach to marketing, combining art and science to achieve business success.