Nathalie Brähler is a multiple award-winning creative marketer and business strategist. She has carried out projects in Europe, Middle East, Russia, and South Africa. On her quest to create fairer business systems for people, she discovered blockchain technology and decentralisation. She got hooked and since 2017 she has set up and taught university courses on bachelor and master level where students learn to ideate fairer, decentralised business concepts. At Cartesi, she’s rebuilding the brand to make it appealing to a diverse audience and to make the brand live and grow in blockchain and mainstream markets.