Highly accomplished International Senior Marketing Executive with over 25 years of experience spearheading the definition, implementation, development, measurement, and optimization of Marketing, Digital Marketing, and Data strategies for global brands. Proven track record in managing diverse Digital Transformation, Customer Centricity, and Business Growth projects for European and multinational companies.

Currently working as Head of Strategy & Data Strategy at DUNKIN’ BeNeLux. My professional journey includes significant roles at leading organizations such as Accenture, Kaspersky, Yahoo!, Globalia (HalconViajes & AirEuropa), Elixinol, City Sightseeing Worldwide, or COLUMBIA TRISTAR FILMS.

Academically grounded with a Bachelor’s Degree in Information Sciences, specializing in Advertising and Public Relations, complemented by a Master’s Degree in Data Mining & Marketing Intelligence.

For over 15 years, I have concurrently held the position of Associate Professor at various universities and business schools across Spain and Latin America, alongside my professional endeavors. I am also a frequent speaker at international forums focusing on Strategic Marketing, Digital Marketing, and Data-Driven Marketing. Furthermore, I have contributed as a co-author to several digital industry publications, including “El CEO Digital: claves para reforzar la estrategia internacional,” “Anatomy of Digital Advertising Fraud,” “Libro Blanco del Comercio Electrónico,” and “Estudio del Arte de DOOH en España.”