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Mihai is a full stack digital marketing leader, with a strong background in media and performance marketing. His last role was Head of Digital Marketing at Esprit, the Californian rooted global fashion retailer. Prior to this role, for the last 10 year he was building and leading marketing teams for ecommerce and travel marketplaces within the Metro, Expedia group and various startups. Currently he is advising companies on improving their marketing tech stack and CX strategies. He’s interested in leveraging 1st party data via customer data platforms and marketing technology. Originally from Bucharest, Romania, he lives in Dusseldorf, Germany and shares common interests with others via professional basketball and the video games industry.