Mauro Oretti is Vice President Marketing & Commercial at SkyTeam, which he joined in 2009. He started his corporate career in 1985 as export manager in the automotive industry with Valeo, in Turin (Italy) – his hometown. He moved to Alitalia in the early 90s, where he covered a number of positions in the commercial field, working in Frankfurt, New York, Milan and Rome. In 1997 he created a new department entirely dedicated to alliances. He witnessed the rise and fall of the KLM-Alitalia quasi-merger, then helped forge the Italian carrier’s new partnership strategy and its entrance into the global SkyTeam alliance. In SkyTeam he is responsible for the commercial and marketing areas, including B2B/B2T and B2C sales, brand & communications, sustainability loyalty and digital marketing. He is co-author of the book “Airline Choices for the Future: from Alliances to Mergers” (Ashgate, 2007), and in 2008 and 2010 has taught the International Partnership & Joint Ventures course at the Luiss University, in Rome, as part of their Aviation MBA. He currently lives in Amsterdam, the Netherlands, with his wife and two children.