Matheus Funke is a Senior Strategist at Ogilvy Spain, working across global and local projects that bridge strategy and creativity. With experience across advertising agencies and brand consultancies, his work spans sectors including airlines, healthcare, food & beverage, luxury, NGOs, finance and more.

Originally from Brazil and now based in Barcelona, Matheus combines a global and local perspective to help brands build relevance while navigating cultural, technological and business change.

He is particularly interested in (and often questions) how AI can be better used to reshape creativity and effectiveness. Not only as a tool to do the same work more efficiently, but as an opportunity to unlock more interesting paths, sharper thinking and, ultimately, better creative ideas.