Entrepreneur, public speaker and Past-President of Meetings Professional International in Belgium. With more than 15 years of working experience in tourism and the MICE sector, she’s an authority in the industry. Passionate about influencer marketing Mariska founded her company Word of MICE in 2017. Her company connects the MICE industry with the right social media influencer, to tell the story of the suppliers in an authentic, creative and fun way within the right target audience. She is convinced of the impact and potential of B2B influencer marketing and her mission is to create a globally active community of influencers and ambassadors. She shares her personal story why she started her company and explains in 6 steps how to set up a successful campaign. She is a visionary, forward-thinking entrepreneur and loves new challenges.