A digital marketing professional with 15 years of experience in creating digital strategies for demand generation, customer relationship management and retention.

I started my career at Google, where I had the opportunity to work with some of the most talented professionals across various nationalities and job functions. Apart from developing a deep understanding of online marketing, my experience at Google taught me to think out of the box.

After spending close to 6 years at Google, I moved to Babyoye (acquired by Mahindra Retail) –  an Indian e-commerce company focused on baby products retailing, and FreshMenu – a food-tech company. My experience in e-commerce has enabled me to become more data-driven and customer-centric.

I moved to the Netherlands in 2014, and joined Signify (ex-Philips Lighting) as the Global CRM Manager for Philips Hue. In the 4 years spent at Signify, I grew to a lead position and developed my inclination towards digital transformation. I was a core team member of a Direct-to-Consumer project where I had the opportunity to enhance my knowledge on personalized marketing, as well as to develop a deep understanding about business processes and change management techniques.

Currently, I work at FrieslandCampina as a Global Digital Marketing Manager for their professional B2B unit. My core responsibility is to provide digital expertise and consultancy to the business stakeholders and support the online to offline (O2O) execution of the business strategy.