Magda Szmilewska is a media leader with 16+ years of experience building brands across Europe and the US, working across both agency and brand sides. Currently at Oatly, she leads media, bringing together creativity, culture, data and technology to build brands that people genuinely want to engage with. Her experience spans integrated media, social, influencers and OOH across diverse markets and categories. Her work has been recognized with 3 Cannes Lions and a Drum Award, among others. Magda is passionate about making media more creative, culturally relevant and human.