Luis has over 12 years of ecommerce and Internet marketing experience having ran his own business in Brazil delivering to thousands of municipalities across the country. An experienced entrepreneur, he has also worked for ecommerce and online marketing clients in Brazil, the US, and the Netherlands.

In addition to this, he has closed licensing deals with 20th Century Fox for the Simpsons line in Brazil as well as Disney Latin America, outsourcing, importing, and distributing across Brazil.

Luis holds degrees in Economics and History via the University of California Davis (UC Davis) and an MBA with focus in Finance via EHDEC Nice, France.