Laura specializes in commercial transformation, problem-solving, and using data analytics and visual management to help clients take insight-based decisions to improve their business results. Laura has over 20 years of diverse commercial sales & marketing experience in sales management, new business development, performance improvement, and portfolio strategy across several technical industries.

Prior to building her own data science company, Laura has lead the Business Transformation team of international markets at Royal Philips, developing data-driven solutions to commercial problems. Laura has held various sales, marketing, and strategy leadership positions over the last 20 years at Philips and HP, and has been closely involved with her family’s businesses. She holds an MA (Hons) from Heriot-Watt, Edinburgh and an MBA from Cambridge University, UK.