Joey Lai is Global Loyalty Specialist and subject matter expert at Inter IKEA for 5 years. In this role, Joey leads the global development of IKEA loyalty roadmap and customer engagement initiatives. She is responsible for shaping global customer loyalty strategies and retail concepts across 13 franchisees operating in more than 60 markets worldwide. Joey has 15 years of experience in marketing, specializing in loyalty marketing, customer engagement, and CRM management. Prior to joining IKEA Global, she held global business and marketing roles at Disney, international cruise line, and other leading organizations.