Took his first step online in 1991 as PR Manager at the SURF Foundation introducing the world wide web to universities and research agencies in the Netherlands. Moved to Compaq Computers and from there as Client Director Strategy to one of the leading online strategy and creative concept agencies called CHANGE THE SCRIPT (Coca-Cola, Compaq, ING, Renault etc).
Always in the role of guiding brands into the new digital world. Stepped into media with Reddion in 2003, which was incorporated by Mindshare. Working as Strategist for clients like Volvo, Sonos, KPN and Unilever. At this moment guiding brands with Data & Technology to build and monitor via dashboards their digital brand presence and activities with tangeable results!