Jessica leads the media team at Wit Media. Leveraging her background in infrastructure and design she specializes in highly customized audience research, targeting, and media plans that incorporate data and analysis with creative placements. She began her career in non-profit Development/ Fundraising, most significantly at the Whitney Museum of American Art, and maintains a deep understanding of media value with regard to non-profit and start-up clients.
In addition to high-level research, Jessica has led media strategy and execution on several multi-market campaigns including Jet.com’s out of home media launch as well as their second, sustain year up to their $3.3 Billion sale. Jessica has also worked on campaigns and activations for Haven Life/ Mass Mutual, the Financial Times, Qapital, Easy Spirit, Univision, AwesomenessTV, LuxuryRetreats.com (acquired by AirBnB), New York Public Library, and the American Museum of Natural History.
She holds a Bachelor’s Degree from the University of Pennsylvania, magna cum laude, and a Master’s from the Bartlett School of Architecture/ University College London.