Fabio spent the last 13 years working in the marketing technology space and 3.5 years ago he set up the UK operations for Austrian marketing intelligence platform Adverity. Since then, Fabio helped brands and agencies with their complex campaign measurement, reporting and optimisation needs. Most recently, in his role of VP Business Development, Fabio works with strategic partners to extend the reach of Adverity’s technology and spends time evangelising on data ownership and data quality in the context of marketing.
Adverity exists to enable people to get more from their marketing data and for that to be a pain-free process. Learn from Fabio’s experience how to tackle the challenges posed by data proliferation, data fragmentation and data ownership, as well as measuring ROI and ROAS of your marketing investment.