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A digital professional leading the multinational global digital marketing team at LeasePlan. Building Marketing Automation, Customer Insights, driving multi-channel Lead Generation and moving the needle on customer satisfaction and retention. I am passionate about digital strategies, data driven decision making and people enablement. In various marketing and product management positions I pushed and witnessed first-hand digital transformations. Through my past roles I gained deep understanding of customer and user behaviour in B2B and B2C markets. Launching new product propositions, implementing multi-channel integrated marketing programs for different markets and building successful digital Businesses targeting academic, government, private, SME and corporate markets provided a thorough foundation for a customer centric mind-set.