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Erica Mackay is a Co-Founder of The Marketing Detective Agency, and she uses her experience working as a bodyguard to help businesses clearly define a marketing strategy that eliminates the guesswork. As a marketing extraordinaire who has worked across a diverse range of industries including Insurance, Logistics, InsurTech,  Cyber Security and Sustainability, she has experience with both global organisations and local small business covering B2B and B2C. Her philosophy, “Don’t think out of the box; think like there is no box”, helps businesses drive actionable steps to create a strong brand to weather any storm.