Erdem has been Brand Partnerships Lead for TikTok in Germany since February 2021, where he and his team support automotive manufacturers and customers from the healthcare industry in achieving marketing and business goals on TikTok. Erdem has in-depth knowledge of digital and data-driven brand building, brand strategy and consultancy for OEMs, which he has built up in his own start-up and his time in the internal Management Consultancy at Mercedes-Benz.