Enterprising Marketing Manager with 9 years’ experience across international markets, for large corporations in contents, OTT, FMCG and retail, such as Sky, Kellogg, Colgate and El Corte Ingles.
Elsa has a track record in driving revenue by managing products, brands, categories and services which have proven results for gross sales, profitability and market share.
She has solid experience in marketing strategy planning, management of resources/ budget, project’s development control & execution, deep understanding of market trends and consumer research, acuity in identifying growth opportunities and meeting market needs. Complete knowledge on new product development, launching new products and how to effectively innovate and position brands in highly competitive markets is area of expertise.