Petra van der Molen is a marketing expert whose career blossomed alongside the digital marketing. Beginning her career in the era of offline marketing, she swiftly navigated through the advent of digital marketing, embracing SEO, the power of LinkedIn to the algorithms of social media and digital data. With her background in communication science and her expertise extends beyond the technical, delving into the psychological facts of consumer engagement. As digital marketing and AI continues to evolve, Petra’s enthusiasm for the future of social media’s influence remains her driving force. She stands ready to embrace the next phase of digital innovation and technology.