Daniel has been involved in a wide variety of digital direct to consumer and loyalty initiatives over the last 8 years.  Working with practically every major CPG as a tech partner Daniel has developed a 360 view of the CPG loyalty and digital marketing challenges and opportunities. Daniel is currently the CEO and founder of Ourcart which has recently launched https://chop.today – a solution which brings together performance marketing and trade promotions to help brands establish and maintain direct relationships with their customers