Sweet tooth, Digital Marketing and Media Guy. With almost 15 years of experience in Digital Marketing and Media, Daan is responsible for Global Media Management and Digital Marketing at Perfetti van Melle Group. He started at Philips and TNT and moved to FMCG with Henkel and Perfetti van Melle.
At this global candy giant, he currently develops international campaigns for brands like Mentos, Chupachups and Smint and has set up global media management to bring media and comms development together. Daan’s main mission is to help marketeers to learn & master new ways to connect with consumers in a meaningful way.