Christian has played a pivotal role in the global digital industry. In 2008, he founded Europe’s first social media agency, Interactive London, before selling it to M&C Saatchi in 2011.

He went on to leading roles at Dentsu Aegis, before joining games technology company, Machine Zone in Silicon Valley, as President of Marketing, building the marketing division into a 350+ team operating globally, driving in excess of $2.5bn revenue per year.

In 2018 Christian returned to the M&C Saatchi family and was appointed Global CEO for M&C Saatchi Performance, leading the agency through a global transition from M&C Saatchi Mobile.