Cesar Swart is an all-round digital marketing expert with 8 years+ of experience. Within those 8 years he worked on both Agency (Pervorm – Deloitte Digital) and client (Philips) side with variety between B2C and B2B as well.  A red thread throughout his career has been the passion for performance marketing; using data to accomplish overall business goals. With this overall experience he joined the Philips B2B Healthcare world a little over 2 years ago and is currently leading digital activation for Imaged-guided Therapy within Philips across Europe.