Connecting communities to brand strategy, Céline operates at the point where sport brands become cultural references. As Head of CRM and Lifecycle Marketing at Foot Locker Europe, frameworks that she architects the drive behavior-led connection between brand, product, and consumer — turning data into cultural relevance at scale. Fifteen years across global digital commerce, fashion, and sport give her work both strategic depth and operational rigor. Alongside her role at Foot Locker, Céline teaches as a professor at IFM (Institut Français de la Mode), where she brings that same eye to the amphitheatre, lecturing master’s degree students on how brands earn cultural relevance, how products become references, and what it takes to turn a product into a moment.