Based in Lisbon, Carolina is a digital strategy enthusiast with over 5 years on the ECommerce business. She has work previously on one of the biggest Beauty retailers worldwide Sephora, giving her expertise on the retail market as well as beauty trends, clients and digital communication. After launching both first and current sephora.pt websites, Carolina has recently joined Wells to contribute to the recently launched website. Wells is part of the Sonae group, one of the biggest multi-services groups in Portugal.