Berry has an extensive agency background, working in digital, design and technology studios around the world. In 2016, Berry became part of the global PwC network, where he took on leadership roles in the Digital Services and Experience Consulting business. Since 2019, Berry leads PwC’s innovation design practices, working from the Experience Center in Amsterdam. Berry and his teams are responsible for solving complex business problems though design and innovation and create new business models, services and products that help organizations deliver immersive experiences for citizens and customers.