Beata is the Global CRM Director and Consultant at AdBirds and at her own consultancy, a passionate CRM-marketer, international speaker and a mom.

She worked for Nike for 10 years, where she grew Email Marketing from scratch to a substantial channel in EMEA. After 10 years, Beata decided to “go solo” and started her own consultancy to help brands reach their goals and their consumers in a meaningful way via Digital Marketing and CRM. 

Since 2020 Beata is also the Global CRM Director at Adbirds, a leading Global Digital Performance Marketing Agency by former Google and Facebook employees. Together with a best-in-class team Beata has expanded their capabilities throughout CRM and Email Marketing, and enabled their clients, leading multinational organizations, through these channels.

Outside of consulting, Beata has a strong passion for giving back. She founded a collective, “Moms in Marketing” with the vision to help mothers to re-, upskill and work on projects when they have more time taking care of their families, and reintegrate into the workforce.