Together with his team Bas has successfully launched innovative crossmedia research and analytics across 27+ countries, supporting advertisers to optimize ROI on media spends.​ The past 3 years Bas has been actively working with- and implementing cutting-edge crossmedia technologies, receiving multiple international awards such as the IAB Europe Award for Best crossmedia research, Best use of budget and Best Data strategy. Important innovation domains are ‘Passive measurement’, ‘Predictive & Prescriptive analytics’ and ‘Real-time optimization’.​