A Global Marketing & Communications Professional with over 23 years of multi-national brands and market experience which spans working in Mumbai, London and Amsterdam with campaigns that have won numerous best in class awards at Cannes Lions, Effies and IPA.

Currently, he is the founder of a Brand Strategy Incubator called Magnetic Brands, and also the founder of a Social Innovation charity called Rainbow Ventures. Before this, for the last 8 years, he have been the Global Brand Director responsible for Marketing Communications on the Heineken® brand based in Amsterdam managing the brand across 192 countries.