Antonia is a trilingual marketing and commercial leader with extensive international experience spanning sales and marketing, including field sales, key account management, and product/category strategy. Originally from Germany, her global journey began at the age of 14 when she moved to China, and since then she has lived and worked in diverse markets such as the UK, Belgium, France, Germany and is currently based in the Netherlands.

Antonia is deeply passionate about bringing products closer to the consumer, with a particular focus on developing and executing impactful online & offline omnichannel activation strategies that consistently drive sell-out growth.

Her career commenced in market research at L’Oréal in Paris, providing a foundational understanding of consumer insights. She then spent over six years at Dyson in various markets, with her latest role as Head of Marketing for Emerging Markets, where she successfully scaled product lines in new territories.

In 2024, Antonia rejoined L’Oréal, now as the Omnichannel Activation Director for their Benelux Professional Haircare Division. In this role, she is responsible for developing and executing comprehensive activation strategies for both B2C and B2B customers, ensuring cohesive and effective brand activation across all channels.