Annisa is the Head of Growth Marketing at Road, an EV charging scale-up positioned at the intersection of fintech and greentech. Annisa has been spearheading demand generation performance and boosting revenue through the implementation of growth strategies for over a decade, including leadership marketing roles at Philips. She loves leading and mentoring her team of digital marketing experts who are responsible for omni-channel campaigns performance. Annisa is all about the numbers, loves A/B testing ideas, lead funnel dashboards, puns…and museums.